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The Marketing Team

S.M.A.R.T. Get Smart With Your Success Goals




At this time of year, people traditionally set goals for next year. Do you have something you want to achieve over the coming months? If so, then you’ll have a much better chance of reaching your goal if you make it “SMART”.


SMART is an acronym that refers to the five ingredients of a successful goal: Specific, Measurable, Achievable, Realistic, and Time-bound. It is based on the work of famed management guru Peter Drucker, but the technique is equally applicable to personal goals.


Here’s how it works:

Let’s say your goal is to lose weight.

To make this goal SMART, you would need to make it specific – lose 7 pounds; measurable – track your weight every week; achievable – find a good program to follow; realistic – check with your doctor to make sure your weight loss goal is sensible, and time-bound – six weeks.

Studies prove that if your goal is SMART you’ll have a much better chance of achieving it. Good luck!

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